2026 Vrbo Fiesta Bowl Parade

The 53rd annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe will kick off Bowl Season festivities on Saturday, January 3, 2026, with a 1.5-mile march through Central Phoenix. This free and beloved Arizona tradition features elaborate floats, larger-than-life balloons, marching bands, and community groups, leading up to the College Football Playoff Semifinal at the Vrbo Fiesta Bowl.